With so much of the content we digest being bland, mediocre and vanilla, we have a natural desire to find something that’s extraordinary and stands out. ![]() Saying something like “get your exclusive member starter package” can be very appealing to your audience. Whether it’s exclusive knowledge, inside access to a beta launch or getting a product before the public at large gets it, this makes us feel important.Įven news sites can do this with some success: Most of us love the feeling of knowing something or having access to something that not everyone else has. We like to see how far something can be taken to the limit and how far human behavior can be pushed.Īs a result, I’ve found this phrase to be highly effective for capturing the attention of my audience and more importantly, getting them to take some type of action. ![]() “America’s most expensive homes,” “the most eccentric writers,” “the most villainous athletes.”Īll three of these phrases suggest extremes, which many people find fascinating. When what follows after “learn why” is compelling, you’re almost guaranteed to get Facebook users to take notice. In fact, “learn” can be thought of as a power word in marketing. This is just another way to drop knowledge on your audience and is likely to motivate the knowledge seekers to engage with your content further. “How to be a better blogger,” “how to get more conversions,” “how to create content that doesn’t suck” - you get the idea.īeginning your Facebook updates with “how to” is an excellent way to grab attention and get clicks. There have even been entire websites created with the sole intention of offering instructional content. That’s probably why there’s been such a big explosion of “how to” content online. We also tend to enjoy “being in the know” and understanding something that not everyone else does. ![]() Humans are inherently curious creatures, and many of us have an undying thirst for knowledge. Whether you’re wanting them to read a new blog post you created, visit a website or click on a landing page link, this phrase works with astonishing effectiveness. Regardless of your update, saying, “check it out” is the universal way to urge Facebook users to dig a little deeper. ![]() This may very well be the most simplistic, straightforward call-to-action of all time.īut it’s nonetheless one of the most effective for getting people to do something. Here are the 20 phrases that I’ve had tremendous success with and that you should incorporate into your Facebook updates. Once you get into the habit of this, you can accomplish a lot more with essentially no more effort. The key is to understand which words and persuasive, why they’re persuasive and how to use them in the right context to drive engagement. It’s a science really.Ĭertain words possess persuasive qualities that can provide the spark of encouragement that get people to “Like,” “Love,” “Share,” “Comment” and so on. This is definitely true when it comes to Facebook marketing, and I’ve found that the words I use (or don’t use) play a huge role in audience engagement. As the old saying goes, “the pen is mightier than the sword.”
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